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Always the bridesmaid, never the bride

That’s PR The jury is out on the sagacity of spending our way out of a recession. No matter which view you take, there are some smart moves for your money which will put you ahead by a country mile when the climate improves. Public relations grew up in the shadow of advertising and the old fashioned view is that it is still second-best - the poor man’s option, perhaps. No matter how challenged your marketing budget, now could not be a better time to put your pounds into PR - an excellent investment when times are tough, and even when they’re not. Why Well, take a handful of experienced...
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